Rediscover How your Jeans Made

blue jeans clothes shopping

July 16th 2019 Ellen MacArthur Foundation released the guidelines “Jeans Redesign” that will help leading brands, Retailers and manufactures to transform the way they produce jeans, tackling pollution, waste and reduce harmful practices across the supply chain


The demand for jeans is growing year on year basis and comes with considerable environmental impacts due to cotton cultivation and processing


The guidelines lay down by Ellen MacArthur Foundation are based on circular economy principles and will work to ensure long lasting jeans, recyclable, traceable and made in way to have minimal impact on environment, health & safety of humans


The further details related to “Jeans Redesign” guidelines are picked from website


ABOUT THE GUIDELINES (Source : Ellen MacArthur Foundation)

The respect of the health, safety, and rights of people involved in all parts of the fashion industry is a prerequisite, along with working conditions improvement in manufacturing globally. Beyond this, the Guidelines provide minimum requirements for jeans on durability, material health, recyclability, and traceability.


  • Jeans should withstand a minimum of 30 home laundries, while still meeting the minimum quality requirements of the brands
  • Garments should include labels with clear information on product care

Material Health

  • Jeans should be produced using cellulose fibres from regenerative, organic or transitional farming methods
  • Jeans should be free of hazardous chemicals and conventional electroplating. Stone finishing, potassium permanganate (PP), and sandblasting are prohibited


  • Jeans should be made with a minimum of 98% cellulose fibres (by weight)
  • Metal rivets should be designed out, or reduced to a minimum
  • Any additional material added to the jeans, should be easy to disassemble


  • Information that confirms each element of the Guideline requirements has been met should be made easily available
  • Organisations that meet the requirements will be granted permission to use the Jeans Redesign Logo on jeans produced in line with the Guidelines
  • Jeans Redesign Logo use will be reassessed annually, based on compliance with reporting requirements

Confirmed participants to date include Arvind Limited, Bestseller (through the Vero Moda brand), Boyish Jeans, C&A, GAP, Hirdaramani, H&M Group (through the H&M and Weekday brands), HNST, Kipas, Lee®, Mud Jeans, OUTERKNOWN, Reformation, Sai-Tex, Tommy Hilfiger. The Guidelines have been endorsed by clothing collectors and recyclers Bank and Vogue, Circular Systems, EVRNU, HKRITA, I:CO, Infinited Fiber Company, Lenzing, Recover, re:newcell, Texaid, Tyton Biosciences LLC, Wolkat, and Worn Again. They have also been endorsed by the NGOs Fashion Revolution and Textile Exchange.


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