Digital Mapping and Credentials – A solution to “Fast Fashion” mess

As per United Nations Conference on Trade and Development (UNCTD) fashion industry is second most polluter in the world after oil. The fashion industry is responsible for high greenhouse gas emissions, high consumption of water, dumps in landfill & oceans, pesticides and toxic dyes & chemicals

The fast fashion phenomenon is the biggest concern where consumers are motivated to buy cheap fashion clothing, wear them few times and throw them away. There are many voices of concerns from NGO’s, environmentalist and independent organisations where they are highlighting the impact of fast fashion on sustainability of our planet and mankind

Many brands are taking steps to make things sustainable for their supply chain by forcing manufactures to adopt sustainable practices, sustainable raw materials, less use of water, safe chemistry dyes & chemicals, recycling & reusing of resources.

Many NGO’s and independent organisations are encouraging customer to buy less, buy sustainable products, use second hand clothing and renting apparels

Even after so many voices & actions, the end results are more symbolic and targets are far away. The few reasons contributing to this are

  1. Lack of transparency in supply chain
  2. No credentials for consumers to identify
  3. Sustainability is overused word for marketing purposes
  4. Actions are not translating into mass clothing production
  5. Commercial interests are still on top priority (concept of sustainable profits is still far away)

The two most important actions required to make the fashion industry sustainable are bringing transparency in supply chain and providing visual credentials for consumers to choose sustainable products

Well to achieve the above-mentioned actions, the way is to give digital identity to clothing through digital mapping and credentials. The ultimate aim of digital mapping is to cut down wastes, bring more transparency in supply chain, proving authenticity and bringing social change

The block chain and big data could help in mapping the path for making fashion industry circular. The circular model is based on minimising wastes and reuse of materials, without digital mapping it is impossible to adopt circularity in fashion industry

There are few solutions already available to make this happen and one of them is CircularIDTM 

CircularID™ is the global standard and digital system for identification and management of products in the circular economy.


What does CircularID™ make possible?

Circular ID



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