Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

The government and nonprofits organizations aren’t enough on their own to fix every issue in society. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corp Certification not only evaluates a product or service; it assesses the overall positive impact of the company that stands behind it. 
Certified B Corporations achieve a minimum verified score on the B Impact Assessment—a rigorous assessment of a company’s impact on its workers, customers, community, and the environment—and make their B Impact Report transparent. 

The combination of third-party validation, public transparency, and legal accountability help Certified B Corps build trust and value. B Corp Certification is administered by the non-profit B Lab.

Companies that get awarded B Corp status have committed to using their business to work towards a more inclusive and sustainable economy. Together, the companies and their communities work to reduce inequality, lower poverty levels, and create a healthier environment, stronger communities, and jobs with purpose.

Brands don’t pay significant fees to be B Corp certified, but their membership is only maintained if they invest in continuous improvements. That redirects brands’ resources to internal change.Many certifications claim to uphold high social and environmental standards, but few hold companies legally accountable to them. B Corps are required to embed stakeholder governance into their articles of association, legally committing themselves to make decisions through the lens of a triple bottom line: profit, people, and the planet. Unlike narrower certifications, Common Objective founder Tamsin Lejeune says this puts the onus on brands, rather than their suppliers.

Negative impacts of the fast fashion model are pushing the fashion industry to consider B Corp status, a little-publicized sustainability certification that is growing in importance and impact amid a lack of trust in social and environmental guidelines.

During Covid-19, many brands have come under fire for laying off staff or canceling orders and burdening suppliers with huge debts and wasted stock. B Corp would be reprimanded for such actions, either having its certification revoked or facing probation with remedial action through B Corp’s complaints process.Allbirds, Patagonia, Outland Denim and Eileen Fisher are few among the fashion companies to have  B Corp-certification 

_{Source: businessinsider.in / Vogue Business / bcorporation.net}